Gaffaw India | Privacy Policy

Privacy Policy

Last updated: September 23, 2023

    At Gaffaw, we prioritize the protection and respect of your privacy. Our privacy policy, in compliance with applicable laws and regulations, elucidates how we handle and safeguard your personal information. This policy applies to all information processed by us.


    By accessing the platform or providing your information, you explicitly consent to comply with this Privacy Policy and be subject to Indian laws, including those pertaining to data protection and privacy. The Platform can be accessed from various countries worldwide, and we also cater to international customers by offering our products and services through this Platform

    In this Privacy Policy, the terms 'Personal Information', 'Data Subject', 'Controller', 'Processor', and 'Processing' shall have the definitions ascribed to them in the relevant privacy laws.

    We believe that it is crucial for you to have a clear understanding of how we handle your personal information. Therefore, we take data privacy seriously and are dedicated to ensuring its utmost protection.

    In this document, references to "we", "us", "our", "ours", or "gaffaw" pertain to Gaffaw. Similarly, whenever we mention "you", "your", or "Customer", it specifically refers to YOU.

    Introducing Us

    Gaffaw is a company incorporated and registered under the provisions of the Companies Act, 2013. Driven by our unwavering commitment, we hold ourselves accountable to safeguarding your privacy and ensuring the utmost security of your personal information. With its registered office located at 4th Floor, Brigade IRV Center, Nallurhalli, Whitefield, Bangalore, Karnataka, 560066. Gaffaw is actively involved in the business of facilitating the selling, marketing, and retailing of vegan cosmetic and beauty products. We facilitate the availability of responsible fashion and accessories as well. It conducts its business through its e-commerce platform, owned by Iron Fashion E-Commerce Private Limited, its parent company, and or its affiliates, as well as offline stores/events.

    Our Data Management

    We assume the role of a Data Controller when collecting and processing Personal Information about you, and serve as a Data Processor when collecting and processing Personal Information on behalf of another Data Controller.

    Personal Information Collected By Us

    The information we acquire and collect from you, whether personal or otherwise, serves various purposes such as registering you, verifying your identity, facilitating transactions (including payment processing), communicating with you, providing promotional offers, services, or updates related to Gaffaw, and managing your accounts with us. Additionally, we utilize this information to personalize your experience and enhance Gaffaw’s overall performance.

    Information You Provide:

    At Gaffaw, we value the information you share with us, whether it is provided while using our platform or through other means. We store and utilize this information to enhance your experience. By providing us with the necessary details, you enable us to create your account, process transactions, address your requests, and maintain effective communication with you.

    Data Gathered From You:

    On each occasion of your engagement with us, we receive and securely store various types of information. Just like many other websites, we utilize "cookies" to gather certain information when your web browser interacts with our Services. Additionally, we may collect and retain details about your location and mobile device, including a unique identifier. This information is used for internal analysis and to offer you location-based services, such as personalized advertising, search results, and content tailored to your preferences.
    We collect and retain specific types of information each time you engage with us. Taking into account the jurisdiction from which you access our Platform and in accordance with relevant laws and regulations:

    While using our Platform, you may come across different types of cookies, such as essential cookies, performance cookies, and others. For instance, in the case of international users accessing our Platform, we only collect essential data required for the seamless operation of our services

      Information From External Sources

      We may receive information about you from other sources, such as our shipping partners, who provide us with updated address and delivery details. This information is used to maintain accurate records and improve the efficiency of delivering your future purchases.

      Information Gathered And Refined From The Customers
      The different types of personal information that is gathered and refined from our customers are:

      • The customer's name, email address, contact number, date of birth, shipping address, country and profile pictures.
      • The select bank, the transacted amount, card type and the card number.
      • Public records and open data of the customer that is publicly available on the internet.
        Digital identifiers and technical data
      • Location details and other data that we receive about your location, ip address, logs or where you connect a computer to the internet
      • Technical details such as, device information, location and network carrier.
        Emails, SMS, instant messaging, calls, and other communication details and personal information are received.
        Details of usage such as data about how you use our website or platform properties, number of pages viewed and more.


      The information you provide upon accessing the platform serves as a tangible expression of your consent to the collection, storage, processing, transfer, utilization, and sharing of your personal information. This consent is in accordance with the terms outlined in this privacy policy and for the purposes stated herein.

      Objectives of Collecting Your Personal Information

      Our objective in collecting your personal information is to operate and enhance the delivery of products and services. Objectives include:
      Purchase, shipment and communication
      The information you provide us is used for order management, payment processing, product and service delivery, as well as communication regarding orders, products, services, and promotional offers through emails Your personal information is used by us to contact you regarding Gaffaw, through emails, chats etc.,

      Personalized Recommendations

      We provide personalized recommendations for features, products, and services that align with your preferences, ensuring a tailored experience that caters to your likes and dislikes.

      Improve, Rectify And Enhance

      To enable functionality, analyze our processes, rectify errors, and enhance the usability of Gaffaw, we utilize your personal information.

      Cookies And Additional Trackers Utilized On Our Digital Platforms

      Cookies are small text files that are placed on your device by the website you visit. They are commonly used by websites to enhance your browsing behavior, preferences, and provide personalized content and advertisements. In a similar fashion, various other tracking mechanisms are employed to utilize necessary permissions and software development kits (SDKs). These tools ensure the proper functioning and improved efficiency of websites, while also providing valuable information to their owners.
      Based on the jurisdiction from which you access our Platform and in accordance with applicable laws, you may come across different types of cookies. With the aim of enhancing your online experience and improving our services, we utilize various types of cookies, including strictly necessary cookies, performance cookies, and more, on our platform to collect and process data.
      You have the option to disable cookies by adjusting the settings in your web browser. For more detailed information on managing cookies with specific web browsers, you can visit the respective websites of those browsers.

      Categories Of Cookies Used And Used For:

      Strictly Necessary

      Enabling us to identify you for logging in and managing your accounts, while also ensuring the safety and privacy of your information, these cookies are essential for the functioning and security of our website when you are logged on.


      It fulfills the function of retaining specific information, such as the user ID on the login page, region or country, preferred language, and accessibility preferences like large font or high contrast pages.


      We gain valuable information that aids us in enhancing the performance of our products by aggregating and analyzing the data we receive about the usage patterns of both you and our other customers on our website with the help of these cookies.
      Please keep in mind that disabling "Strictly Necessary" cookies may result in certain parts of our website being inaccessible to you. You can exercise some control over cookies through the settings in most web browsers.
      The other tracking mechanisms we use:

      • Pixel Tags
      • Log Files
      • Clickstream analytics

      Personal Information Disclosure

      Our site integrates SDKs, which operate with their own independent privacy policies and collect personally identifiable information (PII) to enhance user targeting and provide specific features of our products and services.
      The two types of SDKS Gaffaw uses:


      Purpose: The objective is to analyze detailed information about web page visitors, address errors, optimize user targeting, and deliver push notifications and digital advertisements to users. Eg. Google, Facebook


      Purpose: Process customers' payment transactions in full. Eg. Open Money payment gateway
      Below are the links to the Privacy Policies of the service providers utilized by our website:                                                                                                                                            
      1. Google Login

      2. Facebook Login

      3. Google Map API

      4. Open Money Payment Gateway

      5. Firebase

      6. Google Captcha

      7. Ecom express

      8. Freshchat – Live Chat

      We have contracts with our service providers to ensure the appropriate handling of your personal Information. They are obligated to comply with the terms specified by us and securely store your information for the duration stated in our contracts. In certain circumstances, we may disclose your personal Information to authorities if required by law, to ensure safety, address fraud or technical issues, or protect our rights and the rights of our users.

      Securing Your Data

      At Gaffaw, we place a high priority on the security of your personal information. We employ robust safeguards, maintain constant monitoring, and continuously improve our security measures. Our dedication is evident in implementing reasonable measures to protect your personal information from unauthorized access, alteration, transmission, and deletion. Additionally, we ensure that our service providers adhere to the necessary security measures in line with our policies.

      Storage and Deletion Of Your Data

      Your personal information is retained for the duration necessary to fulfill the mentioned purposes of data collection and comply with legal or regulatory obligations. Any personal information that is no longer required will be subject to reasonable steps for deletion and permanent de-identification.

      Links To Other Websites

      Our website may contain links to external websites that are not operated by us. When you choose to visit an external entity’s link, you will be redirected to their website, and we highly recommend reviewing the privacy policy of that website.
      Note that Gaffaw has no access to or control over these cookies that are used by third-party advertisers.

      Children’s Privacy

      We do not knowingly collect personally identifiable information from individuals under the age of 13. If you believe that personal information has been shared with us without proper verification of parental consent, please contact us at We take responsible measures to promptly remove such information from our servers.

      Customer Rights

      The rights you have over your personal information are safeguarded during your engagement with Gaffaw. We take responsible steps to provide you with access to your personal information, rectify any inaccuracies, and address other concerns. Please do not hesitate to contact us at and share your concerns or seek assistance regarding any issues you may have.

      Customer Grievance: We Put You First

      At Gaffaw, we are dedicated to delivering outstanding service to our customers. We recognize that occasional issues and grievances may arise. Your satisfaction is our priority, and we are fully committed to addressing any concerns you may have in a timely and effective manner. Our customer grievance cell is designed to provide a clear and efficient process for handling and resolving customer grievances.
      The ways to voice your grievances:
      • Customer support: Our customer support team strives to address your concerns and guide you through the resolution process via phone, email or live chat.
      • Grievance form: An online grievance form is available on our website, enabling you to submit your concerns. This form helps us gather the necessary details to ensure prompt     resolution.
      • Information necessary:
      • Subject
      • Type of problem
      • Priority level
      • Describe your issue
      Grievance resolution: our grievance cell thoroughly investigates your grievance and takes necessary steps to resolve it. The resolution process entails regular communication to better understand your concerns and provide you with a suitable resolution. The grievance cell conducts a fair assessment of your grievances and offers remedial actions, such as replacements or refunds, in accordance with our policies.
      We value your feedback and encourage you to share your experience with our grievance cell. We treat all information provided during the process with confidentiality, as we respect your privacy and personal information.

      Grievance Cell: Contact Info

      Gaffaw’s Grievance Cell

      Person name: Kausar Salma
      Designation: Co-Founder
      Address (HO): 4th Floor, Brigade IRV Centre, Nallurhalli, Whitefield, Bengaluru, Karnataka, 560066
      Phone number: 9632742561
      Service available time: 9am-9pm

      Customer Support: Contact Info

      Live chat: Freshchat
      Customer support mail:
      Phone number: 9036806728
      Contact name: Abhishek
      Address: 4th Floor, Brigade IRV Centre, Nallurhalli, Whitefield, Bengaluru, Karnataka, 560066

      Updations On Privacy Policy

      To ensure the accuracy and compliance of our privacy policy with applicable laws, we regularly update it. Any updated versions of the policy will be posted on this page for your information.

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